It seems that the former head of Amazon and the richest man in the world does not plan to stop there – Amazon’s own cryptocurrency is already on the way! Recall that in 2021, Amazon under the leadership of Bezos set another record in terms of capitalization – $ 1.5 trillion.

In February 2021, it became known that the non-replaceable CEO plans to leave his post, leaving behind a 10% stake in the company. Bezos said the move to the new CEO position will allow him to focus his energy and attention on the company’s new initiatives and products. It all happened.

Jeff Bezos is a man who is actively working on his own capitalization. The last steps in this direction of the outgoing 2021:

• Strengthening own PR and branding. What could be brighter than a suborbital flight into space on the New Shepard, developed by his own company Blue Origin? Jeff Bezos made it on July 20, 2021.
• Purchase of Hollywood film studio Metro-Goldwyn-Mayer (MGM) for $8.45.

But it seems that this is far from the main news of the outgoing 2021.

Accepting payments in BTC and creating your own token in 2022

One of the insiders of the popular resource City AM said that Amazon plans to use crypto (Bitcoin) as a means of payment for the purchase of goods on its platform. But even more stunning news is that Amazon is seriously looking into the creation and use of its own digital currency as early as 2022.

1. The rumors became more like the truth after the company posted a vacancy for the position of head of the blockchain department. The job description stated that the future specialist would need to develop and manage a global vision and strategy for the new product. Moreover, the top manager of the newly minted department will need to know how to attract investments and unleash the full potential of crypto for even greater company efficiency.
2. You don’t have to be a genius to understand why Amazon plans to hire a specialist with such skills. However, according to an insider, the company plans to delve deeper into this issue and indeed considers blockchain as a promising technology for implementation in its own infrastructures. The insider hinted that this is more than just learning about the blockchain and its possibilities.
3. “This is not only an opportunity to create your own solution for accepting cryptocurrency payments – this direction is seen as a promising part of the future mechanism of the world’s largest retailer,” the insider said in an interview with City AM.
4. Everything will start with accepting payments in bitcoins – this will be the first stage of one of the largest cryptocurrency projects. It is noteworthy that the order to move forward in this direction came from the very top … from Jeff Bezos.

The insider of the Internet resource also added that the company has already been actively developing payment solutions for accepting cryptocurrency since 2019. It is about conducting a series of tests and choosing the most secure payment method using bitcoin. Next in line, the company plans to accept payments using the top 8 most popular cryptocurrencies including Ethereum, Cardano and Bitcoin Cash.

There is no doubt that active actions and the creation of their own token from such a major player as Amazon will have a positive impact on the popularization of blockchain technology and the growth in the price of cryptocurrencies. However, the global goal of Jeff Bezos is not only to accept payments using crypto assets. The strategic vision includes the creation of our own digital asset, which may turn out to be a much larger alternative to all existing digital coins.

Just imagine what a hype there will be around the Amazon token if the company decides to use its own coin as the main element of a multi-level infrastructure. In fact, users will be able to pay for goods and services, as well as earn bonus Amazon tokens as part of various loyalty programs.